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Starts on Jul 3, 2018

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Go at your own pace
6 Sessions / 6 hours of work per session
Price
Free
Included w/ premium membership ($20/month)
Skill Level
Beginner
Video Transcripts
Portuguese, Chinese, Spanish; Castilian, English
Topics
Industry Productization, Recruiting and Hiring Process, Hardware Engineering, Intellectual Property, Research and Developpment, Product & Industrial Design
Open For Enrollment

Inside the Music & Video Tech Industry

Starts on Jul 3, 2018

Would you like to enroll?

Enrollment for this course has closed. But you can enroll in a future offering (please select)

Enrollment has closed

Enrollment for this course is currently closed, but the next offering will be available shortly. Check back soon!

Go at your own pace
6 Sessions / 6 hours of work per session
Price
Free
Included w/ premium membership ($20/month)
Skill Level
Beginner
Video Transcripts
Portuguese, Chinese, Spanish; Castilian, English
Topics
Industry Productization, Recruiting and Hiring Process, Hardware Engineering, Intellectual Property, Research and Developpment, Product & Industrial Design
Course Description

Learn how the music and video technology industry operates behind the scenes, and get career advice directly from industry professionals. In six 50-minute video sessions, meet over fifteen mentors who share their experiences of working at Pandora, LANDR, Sonos, Native Instruments, and more. Access to exclusive product case studies will allow you to develop the tools for a smoother transition into this industry, giving you a look into the day-to-day life of various roles - from marketing to engineering. Plus, engage renowned music tech industry experts and entrepreneurs in online AMA’s and one-on-one office hours.


Continue learning with Real Industry mentors through the online course Careers in Media Technology.

schedule

This course is in adaptive mode and is open for enrollment. Learn more about adaptive courses here.

Session 1: Hardware Engineering (July 3, 2018)
We listen to our music with high quality headphones and speakers, and enjoy room to room wireless audio and Bluetooth syncing among our devices. We plug-in our guitars to a stomp box and guitar amp, or use a MIDI keyboard to play some synth parts and record a vocal line with a microphone into an audio interface on our laptop. Or some of us have the privilege of working on an 80-fader mixing console. This is all enabled by hardware engineers. From the analog circuit design, to the power amplifiers, designing customer chips, industrial design, manufacturing millions of units, and wireless synchronization. In audio and music, their work makes music more visceral - creative, tactile, and sounding amazing.
17 lessons
1. Welcome to the Course!
2. Overview
3. Introduction to Chris Kallai at Sonos
4. Hardware Product and Project Development
5. Designing for 10 Years in the Future
6. Walkthrough of the Sonos Play1
7. Learning Through Iteration at Sonos
8. Software at Sonos
9. Brook Reeder
10. Engineering Teams at Sonos
11. Team Collaboration
12. Example of Teams Coming Together: Play1
13. Hiring - Passion, Curiosity, Teamwork, and Experience
14. What is a Good Starting Role?
15. Cross-Country Collaboration: Beer and Sushi
16. Internal Innovation Ideas: Hackweeks
17. Hardware Wrap-Up
Session 2: Marketing (July 10, 2018)
The world's greatest product do not sell themselves - and I’ve seen firsthand how product launches can make or break years of R&D. Marketing is about connecting to the customer - identifying who they are, what their needs and motivations are, how and where to deliver them, how to price them, and how to promote the products. Why should they care about your product? How do you keep them engaged in your community, happy with your product, and purchasing future products?
20 lessons
1. Overview
2. What is Marketing?
3. Turner Kirk and Tricycle Marketing
4. The Elevator Pitch
5. Customer Acquisition Cost
6. Customer Lifetime Value
7. How Many Customers Are Out There?
8. Using Email and Owning the Customer
9. How to Deal With Opposition
10. Branding: Why is Branding Important?
11. Branding: And/Or
12. Launching a New App - The Marketing Launch Plan
13. Case Study: SOL REPUBLIC Shawdow
14. Case Study: Shadow Customer Segments
15. Case Study: Finding a Marketing Message
16. Case Study: Marketing Methods Part 1
17. Case Study: Marketing Methods Part 2
18. Case Study: Changing the Tagline
19. Movie vs. Hockey Stick: Different Release Approaches
20. Marketing Wrap-up
Session 3: Research & Development (July 17, 2018)
This session explores the teams and technology behind leading algorithms and advanced technologies. We look at how the R&D is developed, prioritized, and implemented - and the technical and interpersonal skills these engineers use to succeed. We’ll look at Pandora’s music recommendation algorithm, audio signal processing algorithms from iZotope, and the audio fingerprinting algorithms that allow our mobile devices to recognize songs in 3 seconds or less! We’ll talk about how the R&D engineers might often get a lot of the credit, but the core algorithm might only be 5% of the total work developed!
18 lessons
1. Overview
2. Meet Oscar Celma
3. Industry Research Wth Aaron Master
4. Research in Academia and Industry
5. What is Machine Learning?
6. What is Data Science?
7. Music Discover Through Big Data
8. What is Music Recommendation?
9. How Do You Implement New Features?
10. An Example of Successful A-B Testing
11. How Important is Personality in Your Hiring process?
12. Can a Non-Coder Get Into the Industry?
13. Singing Search Accuracy and Speed
14. How to Deal With Big Data Sets
15. MATLAB and Python
16. The Big Picture - How to Communicate With Non-Technical People
17. Everyone Worked Out
18. R&D Wrap-up
Session 4: Product & Industrial Design (July 24, 2018)
This session goes behind the scenes of the design of consumer electronics headphones and hardware interfaces. We do an in-depth case study on the creation of SOL REPUBLIC's Shadow wireless, bluetooth headphones.
19 lessons
1. Overview
2. What is Product Design?
3. The Connection Between Design and Brand
4. A Case Study of SOL REPUBLIC'S Shadow
5. SOL REPUBLIC - Introducing SHADOW Wireless
6. SHADOW Product Release Document
7. Why the World Needed Shadow: Finding Your Customers' Needs
8. First Sketches: Where It All Began
9. Prototyping
10. Timelines and Building Prototyping Into Your Business Model
11. What's Cool About Shadow?
12. Focusing a Product: Opinions, Development Plans, and Staying Tune to the Consumer
13. Making It Invisible
14. Finding the Right Material
15. Bluetooth and the Human Body
16. Aesthetics vs Usability
17. Product and Industrial Design Wrap-Up
18. Bonus 1
19. Bonus 2
Session 5: Intellectual Property (Patents and Employment Agreements) (July 31, 2018)
Learn about the contracts that all employees sign, including the impact of NDAs, non-compete agreements, invention assignment agreements, and prior invention agreements. Explore the world of patents and trademarks.
13 lessons
1. Overview
2. Intro to Perry Cook
3. Trade Secrets
4. Non Disclosure Agreements, Non Compete Agreements And Prior Invention Agreements
5. Invention Assignment Agreements
6. The Dilemma of Reimplementing Code and Algorithms
7. What is a Patent?
8. Patent Nuts and Bolts
9. Implementing Someone Else's Patent
10. The Patent Process
11. Patent Strategy
12. Closing Remarks
13. Intellectual Property Wrap-Up
Session 6: Hiring, Resumes, Interviews, and Job Offers (August 7, 2018)
How do you get into a company? What do HR managers and hiring managers look for when they are screening your resumes for a music and audio industry job, interviewing you, and coaching you through your career? Meet Johanna (HR Director) and Sedef (University Recruiter, Sonos)
20 lessons
1. Overview
2. Intro to Johanna Perri
3. Misconceptions of HR
4. Intro to Christiane Kuestermann
5. What is HR?
6. Intro to Sedef Buyukataman
7. Recruiting is Like Dating
8. The Process of Hiring 50 New People at iZotope
9. The Hiring Timeline and Hiring from within an Organization
10. The Telephone Interview
11. The In-Person Interview
12. Asking Questions In Your Interview
13. What Personality Traits Do You Look For In Potential Hires?
14. The Sonos Application Process
15. Application Process at Native Instruments
16. Screening Resumes
17. Do You Have Advice On Work Samples to Send?
18. On Tenacity and Follow-Up
19. Negotiating Your Job Offer
20. HR Wrap-Up
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Learning Outcomes

Below you will find an overview of the Learning Outcomes you will achieve as you complete this course.

Instructors & Guests
What You Need to Take This Course

This course is intended for all learners considering full-time positions or internships in the music & video technology industry. No prior engineering background required!

Additional Information

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