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Go at your own pace
6 Sessions / 6 hours of work per session
Price
Premium membership $20/month (Preview session 1 free)
Included w/ premium membership ($20/month)
Skill Level
Beginner
Video Transcripts
English, Spanish; Castilian, Chinese, Portuguese
Topics
Industry Productization, Recruiting and Hiring Process, Hardware Engineering, Intellectual Property, Research and Developpment, Product & Industrial Design
Open for Enrollment

Inside the Music & Video Tech Industry

Open for Enrollment
You can also start immediately after joining!

Would you like to enroll?

Enrollment for this course has closed. But you can enroll in a future offering (please select)

Enrollment has closed

Go at your own pace
6 Sessions / 6 hours of work per session
Price
Premium membership $20/month (Preview session 1 free)
Included w/ premium membership ($20/month)
Skill Level
Beginner
Video Transcripts
English, Spanish; Castilian, Chinese, Portuguese
Topics
Industry Productization, Recruiting and Hiring Process, Hardware Engineering, Intellectual Property, Research and Developpment, Product & Industrial Design
Course Description

Learn how the music and video technology industry operates behind the scenes, and get career advice directly from industry professionals. In six 50-minute video sessions, meet over fifteen mentors who share their experiences of working at Pandora, LANDR, Sonos, Native Instruments, and more. Access to exclusive product case studies will allow you to develop the tools for a smoother transition into this industry, giving you a look into the day-to-day life of various roles - from marketing to engineering. Plus, engage renowned music tech industry experts and entrepreneurs in online AMA’s and one-on-one office hours.


Continue learning with Real Industry mentors through the online course Careers in Media Technology.

Reviews
schedule

This course is in adaptive mode and is open for enrollment. Learn more about adaptive courses here.

Session 1: Hardware Engineering (December 6, 2022)
We listen to our music with high quality headphones and speakers, and enjoy room to room wireless audio and Bluetooth syncing among our devices. We plug-in our guitars to a stomp box and guitar amp, or use a MIDI keyboard to play some synth parts and record a vocal line with a microphone into an audio interface on our laptop. Or some of us have the privilege of working on an 80-fader mixing console. This is all enabled by hardware engineers. From the analog circuit design, to the power amplifiers, designing customer chips, industrial design, manufacturing millions of units, and wireless synchronization. In audio and music, their work makes music more visceral - creative, tactile, and sounding amazing.
17 lessons
1. Welcome to the Course!
2. Hardware Engineering Overview
3. Introduction to Chris Kallai at Sonos
4. Hardware Product and Project Development
5. Designing for 10 Years in the Future
6. Walkthrough of the Sonos Play1
7. Learning Through Iteration at Sonos
8. Software at Sonos
9. Brook Reeder
10. Engineering Teams at Sonos
11. Team Collaboration
12. Example of Teams Coming Together: Play1
13. Hiring - Passion, Curiosity, Teamwork, and Experience (Premium Exclusive)
14. What is a Good Starting Role? (Premium Exclusive)
15. Cross-Country Collaboration: Beer and Sushi
16. Internal Innovation Ideas: Hackweeks
17. Hardware Wrap-Up
Session 2: Marketing (December 13, 2022)
The world's greatest product do not sell themselves - and I’ve seen firsthand how product launches can make or break years of R&D. Marketing is about connecting to the customer - identifying who they are, what their needs and motivations are, how and where to deliver them, how to price them, and how to promote the products. Why should they care about your product? How do you keep them engaged in your community, happy with your product, and purchasing future products?
20 lessons
1. Marketing Overview (Premium Exclusive)
2. What is Marketing? (Premium Exclusive)
3. Turner Kirk and Tricycle Marketing (Premium Exclusive)
4. The Elevator Pitch (Premium Exclusive)
5. Customer Acquisition Cost (Premium Exclusive)
6. Customer Lifetime Value (Premium Exclusive)
7. How Many Customers Are Out There? (Premium Exclusive)
8. Using Email and Owning the Customer (Premium Exclusive)
9. How to Deal With Opposition (Premium Exclusive)
10. Branding: Why is Branding Important? (Premium Exclusive)
11. Branding: And/Or (Premium Exclusive)
12. Launching a New App - The Marketing Launch Plan (Premium Exclusive)
13. Case Study: SOL REPUBLIC Shawdow (Premium Exclusive)
14. Case Study: Shadow Customer Segments (Premium Exclusive)
15. Case Study: Finding a Marketing Message (Premium Exclusive)
16. Case Study: Marketing Methods Part 1 (Premium Exclusive)
17. Case Study: Marketing Methods Part 2 (Premium Exclusive)
18. Case Study: Changing the Tagline (Premium Exclusive)
19. Movie vs. Hockey Stick: Different Release Approaches (Premium Exclusive)
20. Marketing Wrap-up (Premium Exclusive)
Session 3: Research & Development (December 20, 2022)
This session explores the teams and technology behind leading algorithms and advanced technologies. We look at how the R&D is developed, prioritized, and implemented - and the technical and interpersonal skills these engineers use to succeed. We’ll look at Pandora’s music recommendation algorithm, audio signal processing algorithms from iZotope, and the audio fingerprinting algorithms that allow our mobile devices to recognize songs in 3 seconds or less! We’ll talk about how the R&D engineers might often get a lot of the credit, but the core algorithm might only be 5% of the total work developed!
18 lessons
1. Research & Development Overview (Premium Exclusive)
2. Meet Oscar Celma (Premium Exclusive)
3. Industry Research Wth Aaron Master (Premium Exclusive)
4. Research in Academia and Industry (Premium Exclusive)
5. What is Machine Learning? (Premium Exclusive)
6. What is Data Science? (Premium Exclusive)
7. Music Discover Through Big Data (Premium Exclusive)
8. What is Music Recommendation? (Premium Exclusive)
9. How Do You Implement New Features? (Premium Exclusive)
10. An Example of Successful A-B Testing (Premium Exclusive)
11. How Important is Personality in Your Hiring process? (Premium Exclusive)
12. Can a Non-Coder Get Into the Industry? (Premium Exclusive)
13. Singing Search Accuracy and Speed (Premium Exclusive)
14. How to Deal With Big Data Sets (Premium Exclusive)
15. MATLAB and Python (Premium Exclusive)
16. The Big Picture - How to Communicate With Non-Technical People (Premium Exclusive)
17. Everyone Worked Out (Premium Exclusive)
18. R&D Wrap-up (Premium Exclusive)
Session 4: Product & Industrial Design (December 27, 2022)
This session goes behind the scenes of the design of consumer electronics headphones and hardware interfaces. We do an in-depth case study on the creation of SOL REPUBLIC's Shadow wireless, bluetooth headphones.
19 lessons
1. Product & Industrial Design Overview (Premium Exclusive)
2. What is Product Design? (Premium Exclusive)
3. The Connection Between Design and Brand (Premium Exclusive)
4. A Case Study of SOL REPUBLIC'S Shadow (Premium Exclusive)
5. SOL REPUBLIC - Introducing SHADOW Wireless
6. SHADOW Product Release Document (Premium Exclusive)
7. Why the World Needed Shadow: Finding Your Customers' Needs (Premium Exclusive)
8. First Sketches: Where It All Began (Premium Exclusive)
9. Prototyping (Premium Exclusive)
10. Timelines and Building Prototyping Into Your Business Model (Premium Exclusive)
11. What's Cool About Shadow? (Premium Exclusive)
12. Focusing a Product: Opinions, Development Plans, and Staying Tune to the Consumer (Premium Exclusive)
13. Making It Invisible (Premium Exclusive)
14. Finding the Right Material (Premium Exclusive)
15. Bluetooth and the Human Body (Premium Exclusive)
16. Aesthetics vs Usability (Premium Exclusive)
17. Product and Industrial Design Wrap-Up (Premium Exclusive)
18. Bonus 1 (Premium Exclusive)
19. Bonus 2 (Premium Exclusive)
Session 5: Intellectual Property (Patents and Employment Agreements) (January 3, 2023)
Learn about the contracts that all employees sign, including the impact of NDAs, non-compete agreements, invention assignment agreements, and prior invention agreements. Explore the world of patents and trademarks.
13 lessons
1. Intellectual Property Overview (Premium Exclusive)
2. Intro to Perry Cook (Premium Exclusive)
3. Trade Secrets (Premium Exclusive)
4. Non Disclosure Agreements, Non Compete Agreements And Prior Invention Agreements (Premium Exclusive)
5. Invention Assignment Agreements (Premium Exclusive)
6. The Dilemma of Reimplementing Code and Algorithms (Premium Exclusive)
7. What is a Patent? (Premium Exclusive)
8. Patent Nuts and Bolts (Premium Exclusive)
9. Implementing Someone Else's Patent (Premium Exclusive)
10. The Patent Process (Premium Exclusive)
11. Patent Strategy (Premium Exclusive)
12. Closing Remarks (Premium Exclusive)
13. Intellectual Property Wrap-Up (Premium Exclusive)
Session 6: Hiring, Resumes, Interviews, and Job Offers (January 10, 2023)
How do you get into a company? What do HR managers and hiring managers look for when they are screening your resumes for a music and audio industry job, interviewing you, and coaching you through your career? Meet Johanna (HR Director) and Sedef (University Recruiter, Sonos)
20 lessons
1. HR Overview (Premium Exclusive)
2. Intro to Johanna Perri (Premium Exclusive)
3. Misconceptions of HR (Premium Exclusive)
4. Intro to Christiane Kuestermann (Premium Exclusive)
5. What is HR? (Premium Exclusive)
6. Intro to Sedef Buyukataman (Premium Exclusive)
7. Recruiting is Like Dating (Premium Exclusive)
8. The Process of Hiring 50 New People at iZotope (Premium Exclusive)
9. The Hiring Timeline and Hiring from within an Organization (Premium Exclusive)
10. The Telephone Interview (Premium Exclusive)
11. The In-Person Interview (Premium Exclusive)
12. Asking Questions In Your Interview (Premium Exclusive)
13. What Personality Traits Do You Look For In Potential Hires? (Premium Exclusive)
14. The Sonos Application Process (Premium Exclusive)
15. Application Process at Native Instruments (Premium Exclusive)
16. Screening Resumes (Premium Exclusive)
17. Do You Have Advice On Work Samples to Send? (Premium Exclusive)
18. On Tenacity and Follow-Up (Premium Exclusive)
19. Negotiating Your Job Offer (Premium Exclusive)
20. HR Wrap-Up (Premium Exclusive)
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Learning Outcomes

Below you will find an overview of the Learning Outcomes you will achieve as you complete this course.

Instructors And Guests
What You Need to Take This Course

This course is intended for all learners considering full-time positions or internships in the music & video technology industry. No prior engineering background required!

Additional Information

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