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This exclusive course is part of the program:
The Complete Typographer
Go at your own pace
4 Sessions / 6 hours of work per session
Included w/ premium membership ($20/month)
Skill Level
Video Transcripts
Art, Typography, Typesetting, Graphic Design
Starts Feb 20, 2018

Typography in Graphic Design

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Go at your own pace
4 Sessions / 6 hours of work per session
Included w/ premium membership ($20/month)
Skill Level
Video Transcripts
Art, Typography, Typesetting, Graphic Design
Course Description

Typography in Graphic Design covers the role of typefaces as cultural artifacts and how the influences and concerns of the day are reflected in type vernaculars. Very fine detail on font characteristics will also be explored (stroke widths, x-heights, serif qualities, etc.) and how these affect usage and emotional impact. Choosing the right typeface for a project and mixing typefaces in a design will be explained in depth.


This course is in adaptive mode and starts Feb 20, 2018. Learn more about adaptive courses here.

Session 1: Adapting the Typographic Vernacular
This session begins with a type tour of lower Manhattan, where we'll get a glimpse of the role of lettering in the history of the city. This discussion will continue in Tobias Frere Jones' Brooklyn studio, where Tobias will share some special items from his collection of type specimens and other type artifacts. We'll discuss the historical intersection of type and technology and the importance of a strong foundation in type history for contemporary designers.
12 lessons
1. Type Tour of Lower Manhattan
2. Type as City History
3. Hand-Lettering & Sign-Painting
4. Sign Painters' Alphabets
5. Sign Painters' Resources
6. Gold Leaf & Decals
7. Metal & Wood
8. Cement
9. Glass & Beyond
10. Informed by History
11. From Historical to Contemporary
12. Assignment: Lettering in Your Public Spaces
Session 2: Don't Be Afraid of Type
In this session we'll begin by reviewing the main typeface styles and discussing their strengths and weaknesses in various applications. We'll also talk with typeface designer and Creative Director Stéphane Elbaz about why we look to history in order to make design decisions today, why typeface designers still find the need to revive classical typefaces and how he, as a Creative Director, chooses the right typeface for his projects.
12 lessons
1. Introduction
2. The Humanists: Venetians
3. The Humanists: Garaldes
4. The Humanists: Glyphic
5. Transitionals
6. The Moderns
7. Slab Serifs
8. Sans Serifs: Humanist & Transitional
9. Sans Serifs: American Gothic & Geometric
10. Conclusion
11. Assignment: Learning How to Look
12. A Conversation with Stéphane Elbaz
Session 3: Nuances of Typography in Use
In today’s session, we are going to take it one step forward, and instead of looking at typefaces as objects and abstract shapes, we are going to start looking at type in the context of words, sentences, and paragraphs and dealing with composition. And seeing how the shape of a letterform, its width and weight, or spacing between letters or words can be used as important design tools. We will also be hearing from designers Jessica Svendsen and Zipeng Zhu on how they adapt the typographic vernacular and how the world around them influences their work.
13 lessons
1. Introduction
2. Expressive Typography
3. Typeface Families
4. Width & Scale
5. Alignment & Spacing
6. Distortion & Customization
7. Creating a Postcard in InDesign
8. Creating a Feature Opener in InDesign
9. Creating a Badge in InDesign
10. Conclusion
11. Assignment: Word Cards
12. A Conversation with Jessica Svendsen
13. A Conversation with Zipeng Zhu
Session 4: How to Combine Typefaces
It’s time to start putting it all together. So far you have learned how to navigate the options of typefaces available to you, how to consider and select typefaces for your project and how to compose with them. Today we will talk about working with multiple typefaces. In this session we will also be talking with Kevin Brainard, partner at Areas of Practice, a design firm in New York, and Raul Aguila, an Art Director at Esquire Magazine.
10 lessons
1. Introduction
2. Combining Typefaces
3. Typographic Hierarchy
4. Case Study: Real Simple Magazine Redesign
5. Case Study: Typefaces and Grids
6. Case Study: Colors
7. Conclusion
8. Assignment: Six-Word Memoir
9. A Conversation with Kevin Brainard
10. A Conversation with Raul Aguila
Learning Outcomes

Below you will find an overview of the Learning Outcomes you will achieve as you complete this course.

Instructors And Guests
What You Need to Take This Course
  • Software:
    • Adobe Creative Suite
    • Font editing software such as Glyphs
    • FontLab
    • Robofont
Additional Information

Please note: Taking part in a Kadenze course as a Premium Member does not affirm that the learner has been enrolled or accepted for enrollment by School of Visual Arts.

If a student signs up for the Complete Typographer program, it is recommended that these courses are taken sequentially.

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