Not available for purchase in India
Enrollment for this course has closed. But you can enroll in a future offering (please select)
Not available for purchase in India
Typography in Graphic Design covers the role of typefaces as cultural artifacts and how the influences and concerns of the day are reflected in type vernaculars. Very fine detail on font characteristics will also be explored (stroke widths, x-heights, serif qualities, etc.) and how these affect usage and emotional impact. Choosing the right typeface for a project and mixing typefaces in a design will be explained in depth.
Below you will find an overview of the Learning Outcomes you will achieve as you complete this course.
Over 25 years, Tobias Frere-Jones has established himself as one of the world’s leading typeface designers, creating some of the most widely used typefaces, including Interstate, Poynter Oldstyle, Whitney, Gotham, Surveyor, Tungsten and Retina.
Tobias received a BFA in Graphic Design from the Rhode Island School of Design in 1992. He joined the faculty of the Yale University School of Art in 1996 and has lectured throughout the United States, Europe and Australia. His work is in the permanent collections of the Victoria & Albert Museum in London and the Museum of Modern Art in New York. In 2006, The Royal Academy of Visual Arts in The Hague (KABK) awarded him the Gerrit Noordzij Prijs, for his contributions to typographic design, writing and education. In 2013 he received the AIGA Medal, in recognition of exceptional achievements in the field of design.
Lover of all things related to design, Claudia left her home in the south of Brazil at age 18 to study design at the School of Visual Arts in New York City.
After graduation, she worked for nearly 10 years as an award-winning designer and art director at titles including T:, the New York Times style magazine; The New York Times magazine;Blender; More; New York; Domino special editions; Gourmet special editions; and Men's Health. In 2013, she headed west to serve as design director at Wired.
Inspired by her instructors at SVA, Claudia went on to teach there; and she continues to educate designers-in-training through type classes at California College of the Arts in San Francisco. She is also the education co-chair for the San Francisco chapter of AIGA.
In 2014, Claudia launched o Banquinho with the redesign of Real Simple magazine. Now she spends her time working on projects she loves; jetting between San Francisco, New York City, Seattle and anywhere great projects take her.
ZIPENG ZHU is an art director, designer, animator & illustrator in New York City who wants to make everyday a RAZZLE-DAZZLE musical. Before he ate cheese & spoke English, he was eating rice & speaking Mandarin & Cantonese in China.
Jessica Svendsen is a designer working in identity, editorial design, and illustration. She previously worked as a designer at Pentagram in New York for partner Michael Bierut and at Apple on the global communications team. Jessica teaches design as adjunct faculty at Parsons The New School and the Pratt Institute. She has been a guest critic at the California College of the Arts and the School of Visual Arts, and lectured at the AIGA, MICA, and the Type Directors Club. She received a MFA in Graphic Design from the Yale School of Art and a BA in English Literature from Yale University.
Please note: Taking part in a Kadenze course as a Premium Member does not affirm that the learner has been enrolled or accepted for enrollment by School of Visual Arts.
If a student signs up for the Complete Typographer program, it is recommended that these courses are taken sequentially.
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