Open For Enrollment
This exclusive course is part of the program:
The Complete Typographer
Length
4 Sessions
Price
Program ($900 USD)
Institution
School of Visual Arts
Subject
Visual Arts, Design
Skill Level
Intermediate
Video Transcripts
English
Topics
Art, Typography, Typesetting, Graphic Design
Open For Enrollment

Typography in Graphic Design

Typography in Graphic Design
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Length
4 Sessions
Price
Program ($900 USD)
Institution
School of Visual Arts
Subject
Visual Arts, Design
Skill Level
Intermediate
Video Transcripts
English
Topics
Art, Typography, Typesetting, Graphic Design
Course Description

Typography in Graphic Design covers the role of typefaces as cultural artifacts and how the influences and concerns of the day are reflected in type vernaculars. Very fine detail on font characteristics will also be explored (stroke widths, x-heights, serif qualities, etc.) and how these affect usage and emotional impact. Choosing the right typeface for a project and mixing typefaces in a design will be explained in depth.

schedule

This course is in scheduled mode and is open for enrollment. Learn more about scheduled courses here.

Session 1: Adapting the Typographic Vernacular
This session begins with a type tour of lower Manhattan, where we'll get a glimpse of the role of lettering in the history of the city. This discussion will continue in Tobias Frere Jones' Brooklyn studio, where Tobias will share some special items from his collection of type specimens and other type artifacts. We'll discuss the historical intersection of type and technology and the importance of a strong foundation in type history for contemporary designers.
Session 2: Don't Be Afraid of Type
In this session we'll begin by reviewing the main typeface styles and discussing their strengths and weaknesses in various applications. We'll also talk with typeface designer and Creative Director Stéphane Elbaz about why we look to history in order to make design decisions today, why typeface designers still find the need to revive classical typefaces and how he, as a Creative Director, chooses the right typeface for his projects.
Session 3: Nuances of Typography in Use
In today’s session, we are going to take it one step forward, and instead of looking at typefaces as objects and abstract shapes, we are going to start looking at type in the context of words, sentences, and paragraphs and dealing with composition. And seeing how the shape of a letterform, its width and weight, or spacing between letters or words can be used as important design tools. We will also be hearing from designers Jessica Svendsen and Zipeng Zhu on how they adapt the typographic vernacular and how the world around them influences their work.
Session 4: How to Combine Typefaces
It’s time to start putting it all together. So far you have learned how to navigate the options of typefaces available to you, how to consider and select typefaces for your project and how to compose with them. Today we will talk about working with multiple typefaces. In this session we will also be talking with Kevin Brainard, partner at Areas of Practice, a design firm in New York, and Raul Aguila, an Art Director at Esquire Magazine.
Reviews
Learning Outcomes

Below you will find an overview of the Learning Outcomes you will achieve as you complete this course.

Certificates
Whenever you complete a course as a premium member, you can earn a verified Certificate of Accomplishment .

This course is also part of the Program: The Complete Typographer. Earn a verified Specialist Certificate for successfully completing a Program.

These certificates are proof that you completed an online course on our platform and can easily be shared with its unique link.

Credit Elligible Program
This course is one of 5 courses in the The Complete Typographer Program and is offered for credits from School of Visual Arts.

Earn a verified Specialist Certificate after successfully completing a Program. And whenever you complete a course as a Premium member, you earn a verified Certificate of Accomplishment . These certificates are proof that you completed an online course on our platform and can easily be shared with its unique link.

Instructors & Guests
What You Need to Take This Course
  • Software:
    • Adobe Creative Suite
    • Font editing software such as Glyphs
    • FontLab
    • Robofont
Additional Information

Please note: Taking part in a Kadenze course as a Premium Member does not affirm that the learner has been enrolled or accepted for enrollment by School of Visual Arts.

If a student signs up for the Complete Typographer program, it is recommended that these courses are taken sequentially.

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