Go at your own pace
4 Sessions / 6 hours of work per session
Included w/ premium membership ($20/month)
Skill Level
Video Transcripts
History, Typography, Typesetting, Art Deco

Not available for purchase in India

Starts Sep 29, 2017

The Practical History of Typography

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Go at your own pace
4 Sessions / 6 hours of work per session
Included w/ premium membership ($20/month)
Skill Level
Video Transcripts
History, Typography, Typesetting, Art Deco

Not available for purchase in India

Course Description

The Practical History of Typography serves as an introduction to The Complete Typographer, and provides a historical appreciation of the art and science of typography: display lettering (both hand drawn and mechanically generated), and text typefaces—a “historical bucket” approach. The course examines typefaces associated with key design and technological developments of the 20th century—the Bauhaus, the New Typography, etc.—with an eye towards critical analysis of form, moving right up to 2017, including advances in generative type and variable fonts for web.

What Students Are Saying:

"This is an fantastic course because you get to know a great deal about typography. As a graphic designer I would recommend it."

This course is in adaptive mode and starts Sep 29, 2017. Learn more about adaptive courses here.

Session 1: Eclecticism and Expressionism
In this first session, we'll survey several centuries of eclectic and expressive type and hopefully pique your interest for what's to come in subsequent sessions. These dazzling examples will demonstrate the cultural range of typography, the range of styles and movements, and how type not only reflects our visual culture but shapes and directs it as well. We'll also speak with Gail Anderson about her adventures in type as creative director of Rolling Stone magazine.
9 lessons
1. Program Introduction
2. Eclecticism & Expressionism
3. The Beautiful Hand
4. Art Nouveau & Art Deco (Premium Exclusive)
5. Modern Design vs. Fascism
6. Letters at Play (Premium Exclusive)
7. The New Typographers Meet The Psychedelic Punks
8. Digital Explorers & The Contemporary Diaspora (Premium Exclusive)
9. A Conversation with Gail Anderson
Session 2: History and Origins
In this session, we’ll trace the Latin alphabet’s evolution from handwriting to metal type to digital formats by looking at the historical conditions in which the type was created. We’ll walk through the historical typeface classifications and discuss each one with plenty of gorgeous examples. Finally, we’ll speak with designer and calligrapher Ina Saltz about calligraphy’s influence on typeface development and the important of calligraphy and hand lettering today.
11 lessons
1. What Is Typography?
2. Early Typography
3. Gutenberg & Blackletter (Premium Exclusive)
4. Humanist & Old Style
5. Archival Film: Gravers & Files
6. Old Style, Transitional, & Modern
7. Slab Serifs + Typographic Reform & Revolution (Premium Exclusive)
8. The New Typography
9. Modern Times
10. Assignment: Type in the Wild (Premium Exclusive)
11. A Conversation with Ina Saltz
Session 3: Principles and Basics of Typography
In this session, Principles and Basics, we’ll get down to the nuts and bolts of typographic anatomy: the names of parts of letterforms, typesetting terms, and why typographic hierarchy is so critical in design. We’ll discuss how Positive/Negative space works, the emotive vs. literal qualities of letterforms, and the way type is joined at the hip to technology. And finally, we’ll explore the importance of type in all other design disciplines, and creative director Debra Bishop will pop in to demonstrate some general rules for using type in your work.
11 lessons
1. Introduction
2. Typeface Anatomy
3. Typographic Terminology (Premium Exclusive)
4. Point Size, Leading, & Alignment
5. Letter Spacing
6. Kerning & Tracking in Action
7. Typographic Hierarchy
8. Positive & Negative Space (Premium Exclusive)
9. General Rules for Type in Design Work (Premium Exclusive)
10. Assignment: The Walls Have Ears (Premium Exclusive)
11. A Conversation with Debra Bishop
Session 4: New Directions in Type
In this session, New Directions in Typography, we will pick up typographic history where we left off around the 1980’s in our first session, continuing forward with an exploration of typography in the 21st century. We'll also speak with Dan Rhatigan about exciting developments currently unfolding around type.
11 lessons
1. Introduction
2. 21st Century Type
3. Type Made Out of Stuff (Premium Exclusive)
4. Type That Does Stuff
5. Type Revivals
6. Johnston100 by Monotype
7. Vector Font Software
8. Parametric, Generative, & Reactive Fonts (Premium Exclusive)
9. Type Experimentation
10. Assignment: Typeface Evolution (Premium Exclusive)
11. A Conversation with Dan Rhatigan
Learning Outcomes

Below you will find an overview of the Learning Outcomes you will achieve as you complete this course.

Instructors And Guests
What You Need to Take This Course
  • Software:
    • Adobe Creative Suite
    • It is not required, but we recommend a free or paid subscription to the Adobe TypeKit typeface library
Additional Information

Please note: Taking part in a Kadenze course as a Premium Member does not affirm that the learner has been enrolled or accepted for enrollment by School of Visual Arts.

If a student signs up for the Complete Typographer program, it is recommended that these courses are taken sequentially.

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