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Length
3 Sessions
Price
Program ($900 USD)
Institution
School of Visual Arts
Subject
Visual Arts, Design
Skill Level
Intermediate
Topics
Typography, Typesetting, Graphic Design, Licensing, Copyright
Course Description

Selling and Protecting Typefaces addresses the many concerns of developing and marketing typefaces for the professional environment. The course also discusses the different roles of a type foundry, an aggregator, and the individual designer who wishes to license and sell a typeface.

The course covers all the issues involved in selecting and licensing typefaces for commercial use in all sectors of the design industry: e-commerce, direct sales, social media, traditional advertising, intellectual property, licensing models, and pricing. It includes start to finish instruction in creating design briefs for custom-type projects for clients of all sizes and budget levels. Fee scales for custom type design will be discussed in depth. Participants will be familiarized with professional industry standards for high-quality digital typefaces in contemporary markets, including language support, font file formats and technical concerns.

schedule

This course is in scheduled mode and starts May 15, 2018. Learn more about scheduled courses here.

Session 1: Developing Design Briefs For Typefaces
In this session, we’ll talk about working with clients, with a big focus on the design brief, as well as additional considerations such as understanding intellectual property rights.
Session 2: Guide To Typographic Usage Licenses and Licensing Fees
In this session, we will go over some of the types of licensing and licensing fee structures you might assign to your work, intellectual property rights from potential source material you might be working from, as well as IP protections you can assert over your own work. This always comes back to the most important document that you create to accompany your work: The End User License Agreement (or EULA)
Session 3: Marketing Your Typefaces
We will build on last session's distribution discussion with considerations of building a brand and creating marketing materials. We will start by going over Type Specimens and their importance in promoting a type design.
Certificates
Whenever you complete a course as a premium member, you can earn a verified Certificate of Accomplishment .

This course is also part of the Program: The Complete Typographer. Earn a verified Specialist Certificate for successfully completing a Program.

These certificates are proof that you completed an online course on our platform and can easily be shared with its unique link.

Credit Elligible Program
This course is one of 5 courses in the The Complete Typographer Program and is offered for credits from School of Visual Arts.

Earn a verified Specialist Certificate after successfully completing a Program. And whenever you complete a course as a Premium member, you earn a verified Certificate of Accomplishment . These certificates are proof that you completed an online course on our platform and can easily be shared with its unique link.

Instructors & Guests
Additional Information

Please note: Taking part in a Kadenze course as a Premium Member does not affirm that the learner has been enrolled or accepted for enrollment by School of Visual Arts.

If a student signs up for the Complete Typographer program, it is recommended that these courses are taken sequentially.

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