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Starts Mar 20, 2018
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This exclusive course is part of the program:
The Complete Typographer
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Go at your own pace
3 Sessions / 6 hours of work per session
Included w/ premium membership ($20/month)
Skill Level
Video Transcripts
Typography, Typesetting, Graphic Design, Licensing, Copyright
Starts Mar 20, 2018

Selling and Protecting Typefaces

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Go at your own pace
3 Sessions / 6 hours of work per session
Included w/ premium membership ($20/month)
Skill Level
Video Transcripts
Typography, Typesetting, Graphic Design, Licensing, Copyright
Course Description

Selling and Protecting Typefaces addresses the many concerns of developing and marketing typefaces for the professional environment. The course also discusses the different roles of a type foundry, an aggregator, and the individual designer who wishes to license and sell a typeface.

The course covers all the issues involved in selecting and licensing typefaces for commercial use in all sectors of the design industry: e-commerce, direct sales, social media, traditional advertising, intellectual property, licensing models, and pricing. It includes start to finish instruction in creating design briefs for custom-type projects for clients of all sizes and budget levels. Fee scales for custom type design will be discussed in depth. Participants will be familiarized with professional industry standards for high-quality digital typefaces in contemporary markets, including language support, font file formats and technical concerns.


This course is in adaptive mode and starts Mar 20, 2018. Learn more about adaptive courses here.

Session 1: Developing Design Briefs For Typefaces
Our first session will focus on working with clients. We'll discuss the design brief, the document that should define the terms and scope of any custom type project. We'll also dig into some of the intellectual property and ownership issues that are very important to understand when beginning a design project with a client.
7 lessons
1. Introduction
2. The Design Brief: Type of Project
3. The Design Brief: Scope of Project
4. Modifying Designs, The EULA, and Anonymity
5. Conclusion
6. Assignment: Finding a EULA
7. A Conversation with Patrick Griffin
Session 2: Guide To Typographic Usage Licenses and Licensing Fees
In this session, we will go over some of the types of licensing and licensing fee structures you might assign to your work, intellectual property rights from potential source material you might be working from, as well as IP protections you can assert over your own work. This always comes back to the most important document that you create to accompany your work: The End User License Agreement (or EULA). Finally, we'll discuss various distribution channels that you might consider for making your work available.
9 lessons
1. Introduction
2. What is a License?
3. The End User License Agreement
4. Pricing & Utilizing Non-Public Domain Source Material
5. Additional Legal Protections
6. Protecting Your Work
7. Methods of Distribution
8. Assignment: Your EULA
9. A Conversation with Frank Martinez
Session 3: Marketing Your Typefaces
Expanding on the previous session's discussion of potential distribution channels for your work, we'll conclude the course with a look at approaches to building your brand and creating marketing materials. We'll pay special attention to the type specimen, one of the most important tools for promoting a typeface.
10 lessons
1. Introduction
2. The Type Specimen
3. Building Your Brand
4. Case Study: P22 Type Foundry
5. Case Study: Indie Fonts
6. Find Your Audience
7. Conclusion
8. Assignment: Your Type Specimen
9. P22 Marketing Materials
10. A Conversation with James Montalbano
Learning Outcomes

Below you will find an overview of the Learning Outcomes you will achieve as you complete this course.

Instructors And Guests
What You Need to Take This Course
  • Software
    • Adobe Creative Suite
Additional Information

Please note: Taking part in a Kadenze course as a Premium Member does not affirm that the learner has been enrolled or accepted for enrollment by School of Visual Arts.

If a student signs up for the Complete Typographer program, it is recommended that these courses are taken sequentially.

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