This exclusive course is part of the program:Graphic Design History and Methods
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Designers and renowned authors Brockett Horne and Ellen Lupton lead an exploration of various ways that designers can generate content and create visual forms and structures.
In this course you will survey a range of approaches to design practice. Some sessions focus on the agency and decision-making process of the individual designer. Others discuss diverse methods for engaging users, from designing experiences and services to exploring the fundamentals of interaction design.
Each method is applied to contemporary practice with case studies, from problem solving to narrative thinking. You will explore both theory and practice by considering current ideas and debates about how to include and address diverse audiences. By the end of this course, you'll be able to apply these enriching ideas to a portfolio of designed objects, composing a collection of works that explore design methods.
This course is in adaptive mode and starts Apr 30, 2019. Learn more about adaptive courses here.
Session 1: Concepts
In this session, explore how designers build compelling concepts. We will examine strategies for working through a secure and certain process of developing ideas that can be applied at any time. No more creative block! We will examine several concepts relevant to storytelling, so that designers can make their work active and generating ideas: research, brainstorming, mindmapping, sketching sprints, action verbs, and forced connections.
Session 2: Engaging Users
This session offers insights on serving user needs. For many designers, creative methods begin from the perspective of the user: what does she need, believe, or contribute? How can her perspective inform the design process? Multiple methods are explored: design thinking with the audience in mind, designing products and services that create memorable experiences, designing for the senses, and creating effective interactions for complex designed objects.
1. Introduction: Idea Bombing
2. Design Thinking
3. Project: Wellness Product
4. Experience Design
5. Project: Transform a Familiar Product
6. Sensory Design
7. Project: Packaging System
9. Project: Interactive States
Session 3: Makers
This session examines how makers generate ideas independently from their clients or audiences. We will examine the tools that designers use and question how those tools shape design solutions. We will imagine different methods to author content, looking to related disciplines for inspiration. We will examine how assumptions about intellectual property and re-imagine who can own a designed object.
Below you will find an overview of the Learning Outcomes you will achieve as you complete this course.
Design Concept Building
- Ability to think critically about where ideas come from, who has the right to use, revise, and distribute existing images and content
- Ability to apply principles of authorship, narrative, and design thinking to the creation of two-dimensional images, leading to a definition of design based in time and experience
Design for Users
- Ability to analyze and apply theories of designing for users, such as generating effective narratives, designing affordances, and building interactive spaces
Instructors And Guests
Brockett Horne is a designer, educator, and writer. She serves as chair of Graphic Design at MICA, where she teaches fierce sophomores and daring juniors. She is a past National Endowment for the Humanities Scholar in Design History, has been exhibited and honored with multiple design awards, is a past Rotary International Scholar, and has work in the permanent collection of the RISD Museum of Art. Her creative work is inspired by a desire to encourage the spectator to learn while looking. She holds a BFA from Carnegie Mellon University and an MFA from Rhode Island School of Design.
Ellen Lupton is director of the Graphic Design MFA program at MICA (with Jennifer Cole Phillips), where she teaches courses in design history, theory, and studio practice. She also serves as Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. Recent exhibitions have included "Beauty—National Design Triennial" (curated with Andrea Lipps), "How Posters Work", "Beautiful Users", and "Graphic Design"—Now in Production (curated with Andrew Blauvelt). Lupton has edited and authored numerous books, including "Thinking with Type", "Graphic Design Thinking", "Type on Screen", and "Graphic Design: The New Basics" (with Jennifer Cole Phillips). She earned her BFA from The Cooper Union and her Doctorate in Communication Design from University of Baltimore.
What You Need to Take This Course
- Access to note-taking tools and basic design tools, such as pencils, scissors and tape, drawing pens
- Laptop, desktop, or tablet device
- Access to digital drawing software, such as Adobe Illustrator or Photoshop
Please note: Taking part in a Kadenze course as a Premium Member, does not affirm that the student has been enrolled or accepted for enrollment by Maryland Institute College of Art.
In order to receive college credit for these program courses, you must successfully complete and pass all 3 courses in this program. If a student signs up for the Graphic Design Methods program, it is recommended that these courses are taken sequentially.
*Partial credit will not be awarded for completion of only one course.
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