Not available for purchase in India
Enrollment for this course has closed. But you can enroll in a future offering (please select)
Not available for purchase in India
Custom Handlettering, the second installment in The Complete Typographer program, covers unique and beautiful handlettering used across a wide spectrum of design disciplines. The practice involves drawing letterforms already composed into words, rather than creating characters for an entire alphabet and combining them. Generated for specific uses rather than assembled from a kit of parts, handlettering provides infinite variety for type designers. Students will explore ways to build out digital variations on their handlettered characters.
Tools, methods, and techniques for creating expressive lettering using traditional tools and media such as ink, pen, paint, and brush will be demonstrated. Digitizing hand drawn type into vector designs, and combining handwork with digital design within projects will be explored.
"This is a very interesting course for beginners (true beginner level here). I loved taking it. It was a good way to jump back in lettering after more than 20 years of not touching it. This is really great course if you need an update on [digital] techniques or to gain regularity."
Below you will find an overview of the Learning Outcomes you will achieve as you complete this course.
Yomar Augusto is a typographic artist and graphic designer from Brazil who relocated recently to Southern California after running his studio in New York City for the past 3 years. Born in Brasilia and raised in Rio de Janeiro, Yomar initially trained as a graphic designer before going on to study photography at the School of Visual Arts in New York City in 2001.
He then started his own studio in Rio before completing a Masters in Type Design at the Royal Academy of Art in The Hague, The Netherlands. Yomar then spent eight years living in The Netherlands and working in type, design and art, in both commercial and educational sectors.
Yomar has also presented commercial and conceptual projects with solo exhibitions in Asia, Europe, North & South America. Yomar also taught Typography for Advertising at the Willem de Kooning Academy in Rotterdam between 2011 and 2012 and at the Bauhaus University in Weimar, Germany. He has also held a number of experimental calligraphy and book art workshops in many countries, including Brazil, United States, Russia, Turkey, China, Denmark, Spain, Portugal, Germany and The Netherlands. In 2011, Yomar was invited to talk at TDC New York and has also been published by TDC Tokyo, Japan.
Steven Heller is an author, art director, educator and blogger. For 33 years he was a senior art director at the New York Times, originally at the OpEd page and then the New York Times Book Review. He is the co-chair and co-founder (with Lita Talarico) of the SVA NYC MFA Design / Designer as Author + Entrepreneur program. He co-founded the SVA MFA Products of Design, MFA Interaction and MPS Branding programs. He was the co-director of SVA's Modernism & Eclecticism: A History of Graphic Design symposiums. The author or editor of over 175 books, including Design Literacy, Graphic Design Rants and Raves, Graphic Style, 100 Ideas That Changed Graphic Design, Typology and the Typography Sketchbooks.
He is the recipient of the 2011 Smithsonian National Design Award for "Design Mind," the 1999 AIGA Medal for Lifetime Achievement, the 2016 Eric Carle Award, The Society of Illustrator's Art Direction award, The Art Directors Hall of Fame Educators Award, the Pratt Institute Hershel Levit Award and two honorary Ph.Ds from College of Creative Studies in Detroit and the University of West Bohemia in the Czech Republic. He has appeared in over 20 documentaries on design and political art and has written over 100 introductions and forewords for books on design and illustration.
Please note: Taking part in a Kadenze course as a Premium Member does not affirm that the learner has been enrolled or accepted for enrollment by School of Visual Arts.
If a student signs up for the Complete Typographer program, it is recommended that these courses are taken sequentially.
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