Open for Enrollment (In Development)
This exclusive course is part of the program:Graphic Design Methods
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This last course examines the expectations and needs of design’s users and best practices for meeting them. Conversations between Lupton and Horne will examine diverse methods for engaging users, from designing for experience and behavior, to fundamentals of interaction design. Students will explore both theory and practice by considering current ideas and debates about the designer’s agency to engage audiences.
This course is in scheduled mode. Learn more about scheduled courses here.
Session 1: Design for Interaction
Designing for interaction is a crucial part of contemporary design practice. Designers must anticipate and design for the engagement of users to create effective interfaces. This unit offers methods for designing effective interactions within dynamic spaces, such as wireframes, user personas, navigation structures, and affordances.
Session 2: Design for Experience
Design for experience includes creating digital apps as well as conceiving of integrated services that include digital, physical, and print components. Modern environments for retail, healthcare, transportation, and education are conceived today as integrated experiences that engage users across many media.
Session 3: Design for Behavior
Principles of psychology show how design factors influence people’s choices, their level of engagement with a product or idea, and their physical movement through space and time. This lesson introduces diverse ideas from cognitive science and behavioral economics to show how designers can prime users to behave in certain ways, with the goal of building positive experiences and encouraging beneficial choices.
Session 4: Design for Inclusion
Inclusive design considers the needs of diverse users. In reality, there is no “average” user. Every individual has unique abilities and a unique identity in terms of cultural background and gender identity. People’s needs change over time—children and older people have different needs. Designers can accommodate diverse users by applying the principles of universal design and accessibility to their work. This lesson explores inclusive design methods that employ strategies of co-creation and personas.
Instructors & Guests
Brockett Horne is a designer, educator, and writer. She serves as chair of Graphic Design at MICA, where she teaches fierce sophomores and daring juniors. She is a past National Endowment for the Humanities Scholar in Design History, has been exhibited and honored with multiple design awards, is a past Rotary International Scholar, and has work in the permanent collection of the RISD Museum of Art. Her creative work is inspired by a desire to encourage the spectator to learn while looking. She holds a BFA from Carnegie Mellon University and an MFA from Rhode Island School of Design.
Ellen Lupton is director of the Graphic Design MFA program at MICA (with Jennifer Cole Phillips), where she teaches courses in design history, theory, and studio practice. She also serves as Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. Recent exhibitions have included "Beauty—National Design Triennial" (curated with Andrea Lipps), "How Posters Work", "Beautiful Users", and "Graphic Design"—Now in Production (curated with Andrew Blauvelt). Lupton has edited and authored numerous books, including "Thinking with Type", "Graphic Design Thinking", "Type on Screen", and "Graphic Design: The New Basics" (with Jennifer Cole Phillips). She earned her BFA from The Cooper Union and her Doctorate in Communication Design from University of Baltimore.
What You Need to Take This Course
- Access to note-taking tools and basic design tools, such as pencils, scissors and tape, drawing pens
- Laptop, desktop, or tablet device
- Access to digital drawing software, such as Adobe Illustrator or Photoshop
Please note: Taking part in a Kadenze course as a Premium Member, does not affirm that the student has been enrolled or accepted for enrollment by Maryland Institute College of Art.
In order to receive college credit for these program courses, you must successfully complete and pass all 3 courses in this program. If a student signs up for the Graphic Design Methods program, it is recommended that these courses are taken sequentially.
*Partial credit will not be awarded for completion of only one course.
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